(AsiaGameHub) - Amusnet celebrated its 10th year in business at SiGMA South America, placing a heavy emphasis on fostering engagement, building strategic partnerships, and boosting visibility through content.
Press release.- At SiGMA South America, Amusnet crafted an environment where the industry felt vibrant and purposeful, especially as the company commemorates its 10th anniversary. Right from the event’s opening, their booth emerged as a hub for discussions, content sharing, and networking—mirroring ten years of expansion and a vision focused on the future.
During the event, the booth hosted several key visits, such as representatives from LOUD—Latin America’s biggest esports group and a dominant player in content creation and streaming, counting football icon Vinicius Júnior as one of its shareholders. LOUD streamer Brabox’s attendance also brought a unique angle to the talks, underscoring the increasing overlap between gaming and the creator community.
Marco Pequeno, Amusnet Brazil’s country manager, stated: “In our industry today, success isn’t just about having a top-tier product. The true differentiator lies in how that product is positioned and how it connects with players through various channels.”
Live content helped expand the booth’s influence beyond the event floor. Content creators like Thimagroo and Zanolinii shared updates from the booth, along with the Brasil Bet Show team—a prominent content hub in Brazil’s online casino sector. Moreover, on-site interviews by Brasil Bet Show gathered industry experts, turning each conversation into a chance to enhance visibility and solidify Amusnet’s standing in the market.
Behind the scenes, the energy kept going. Talks with operators and partners progressed with a distinct focus: player retention. As competition heats up in the market, attention was on tools aimed at boosting engagement and encouraging players to return—showing how the industry is moving from acquiring new users to prioritizing long-term value.
Amusnet’s achievements were recognized with two significant awards: Best Game Studio at the SiGMA Awards South America and Best Slot Game for Caramelo Sortudo at the BiS Awards. These honors highlighted not only the quality of their portfolio but also how well it aligns with the tastes of local players.
At SiGMA São Paulo, the core narrative was about establishing relevance among diverse audiences, partners, and markets.
On stage with Marco Pequeno, Amusnet Brazil’s country manager: navigating market realities and global insights
Beyond the buzz of the event floor, Amusnet’s participation at SiGMA South America reached the core of industry discussions, where critical conversations about gaming’s future were unfolding. Leading these exchanges was Marco Pequeno, Brazil’s country manager, who actively shaped the conference’s direction as both a speaker and moderator.
As part of the official program, Pequeno offered a keen, market-focused viewpoint during the discussion “Physical or Digital? Boundaries and Convergences in the Casino Industry,” emphasizing a clear message: the industry’s rules have evolved.
In an environment where product quality alone no longer sets companies apart, he highlighted a fundamental shift. Now, success hinges on activities outside the platform. CRM strategies, influencers, and streamers are no longer just add-ons—they’re essential to how games gain momentum, visibility, and ultimately perform on operator platforms.
His insights also shed light on a unique trend in Brazil. Unlike more established markets where in-platform placement often leads to discovery, Brazil has reversed this model. “In Brazil, visibility begins outside the platform—through acquisition tactics and digital exposure—before translating into placement within the game grid. For providers, this means adapting fast and maintaining a presence across multiple channels, and increasingly, sharing risks with operators to stay competitive,” Marco Pequeno explained.
In addition to speaking, Pequeno served as a moderator, leading the panel “Between Successes and Missteps in Markets With Existing Land-Based Casinos.” The session gathered experts from Brazil and overseas, fostering a space for practical, experience-based talks on regulation, governance, and operational challenges.
This exchange helped clarify broader perspectives. As the panel emphasized, international benchmarks are crucial not just for understanding operational models but also for assessing the sector’s broader impact—from job creation and tax income to tourism and investment.
On stage, Pequeno’s input linked local market trends with global expertise, providing a clearer picture of Brazil’s current position and future trajectory.
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