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The EGBA claims that the concept of an EU online gambling levy is “unworkable”

(AsiaGameHub) - The industry association states that an EU-wide charge on online gambling lacks a legal foundation. Belgium.- The European Gaming and Betting Association (EGBA) has reacted to the concept of an EU levy on online gambling, labeling the idea “unworkable”. The suggestion was raised by the European Parliament’s Budget Committee within its opinion on the EU’s Multiannual Financial Framework (MFF) covering 2028-2034. According to the EGBA, imposing an EU online gambling charge in addition to current national gambling taxes would also favor illegal gambling operators and undermine consumer protection for EU citizens. The group contends this action would ultimately lead to lower tax income for EU member states. Maarten Haijer, Secretary General of EGBA, stated: “Gambling is not currently harmonised at the EU level and there is no legal basis to define, manage, or gather such a levy. Even putting these legal hurdles aside, imposing another charge on top of existing national taxes – in an industry where licensed operators in some Member States already face tax rates over 50 per cent of gross gaming revenue – would have only one beneficiary: illegal operators.” Haijer continued: “Since they pay no tax, illegal operators can already provide players with more appealing products and prices, free from the consumer protections offered by licensed operators. Introducing an EU levy would exacerbate this problem: growing the black market, damaging consumer safety for EU citizens, and decreasing total tax revenues for Member States.” Maarten Haijer The EGBA emphasized that the European Parliament’s Budget Committee’s opinion was a very preliminary and conditional suggestion for member states to consider the idea of an EU online gambling levy, not a firm proposal. Any move to establish a new direct revenue source for the EU budget would need the unanimous consent of all 27 Member States via the EU Council. The European Parliament is scheduled to vote on the Committee's opinion during its plenary session next week. After this, official MFF discussions will commence, with an agreement anticipated by the end of 2026. In a related development, the EGBA has submitted evidence to the European Commission’s call for evidence concerning the forthcoming EU Action Plan on Fighting Online Fraud. In its submission, it advocated for coordinated EU measures to combat fraudulent gambling websites and applications that misuse the standing of lawful operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

British regulator indicates VPNs complicate tracking of illegal gambling

(AsiaGameHub) - The Gambling Commission has acknowledged that a greater amount of unlicensed gambling activity might be concealed. In the UK, the British Gambling Commission has issued a warning that the increasing adoption of virtual private networks (VPNs) is hindering the ability to accurately assess the scale of the illegal gambling market. In the regulator's most recent update concerning trends and data analysis, Tim Livesley, who leads its Data Innovation Hub, pointed out that the introduction of the Online Safety Bill last year prompted many consumers to bypass restrictions on online activities. He stated that the Gambling Commission had already "factored in an increase of 30 per cent" into its projections to account for black market traffic that is hidden by VPNs. However, the regulator now recognizes that since July 2025, "a larger proportion of web traffic could be concealed." The Gambling Commission considers web traffic estimates to be more effective for understanding trends rather than absolute traffic volumes, as they are subject to margins of error. It advises against relying on any single data source as definitive and is enhancing its methodology with additional data points, yet it still views web traffic to unlicensed gambling sites as a useful indicator of trends. Data from the past two years indicated a continuation of fluctuating trends in estimated engagement with unlicensed sites (measured by time spent on site) but did not align with a seasonal pattern. An increase observed in the autumn of 2024 was not replicated by a similar rise in the same period of 2025. Furthermore, the overall trendline does not suggest consistent or sustained growth in consumer engagement over the 21 months of available data. The Gambling Commission conducted further investigation by acquiring data on VPN usage from the communications authority Ofcom and the digital data firm Similarweb. The data from Ofcom revealed a sharp increase in VPN usage in July 2025, followed by a gradual decrease to a level approximately 40 per cent higher than previous levels. Data from Similarweb showed a similar pattern, though with a less pronounced initial surge. The accompanying figure presents an updated trendline of engagement, incorporating the Gambling Commission’s VPN usage assumptions adjusted according to these scenarios. The data for July is associated with a wider confidence interval, which then stabilizes to a more consistent range after this date. Trend line of estimated consumer engagement with illegal gambling websites – including VPN scenarios adjustment. Graph: Gambling Commission Livesley commented: "We are continuously working to enhance our methodology and are seeking input from other international regulators and licensed operators to help validate and improve existing data sources, as well as to identify additional datasets that can be used to deepen our understanding of the illegal market. We are also gathering more data on consumer engagement through the Gambling Survey for Great Britain (GSGB) and generating further insights via our Consumer Voice research program. "We will be releasing further updates on our research, statistics, and data initiatives throughout the year. The Commission continues to prioritize illegal gambling, and we will also provide additional information on how we are expanding our disruption and enforcement activities and how we are measuring the impact of these investments." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Sky Betting and Gaming prevails in legal appeal concerning personal data handling

(AsiaGameHub) - The Flutter-owned subsidiary has successfully appealed a decision that found its marketing activities to be unlawful. UK.- **Sky Betting and Gaming** (SBG), part of the Flutter group, has won an appeal against a High Court ruling regarding **marketing communications** sent to a problem gambler. The case of **RTM v Bonne Terre Limited & Anor**, which centered on allegations of data consent breaches, will now be referred back to the High Court. Last year, the High Court ruled that the claimant, identified as RTM, had not given **“legally operative consent”** for their personal data to be collected. RTM subsequently received direct marketing from Sky Betting and Gaming via **cookie tracking** and data harvesting, eventually gambling with the firm between 2007 and 2019 and **losing £45,000**. **Justice Collins Rice** previously held that “consent is subjective not objective,” ruling that RTM’s condition as a problem gambler meant they could not provide valid consent. SBG immediately contested the decision. During the appeal, the **Information Commissioner’s Office** (ICO) was asked to provide expert advice on how consent should be interpreted under data protection statutes. The Court of Appeal has since reversed the initial judgment. **Lord Justice Mark Warby** stated that the High Court's previous verdict was based on a “legally mistaken approach” to the requirements for proving that a data subject had “given consent.” The judge clarified that SBG, as a data controller, is “not required to prove the actual state of mind of the individual data subject” when they indicate consent for data processing related to direct marketing. He added that it is “neither necessary nor relevant” to investigate whether the subject was vulnerable or had an **impaired ability** to make autonomous decisions. Flutter UK&I hailed the ruling as a landmark decision for Sky Bet and the entire gambling sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New York Attorney General opposes Coinbase and Gemini

(AsiaGameHub) - Attorney General Letitia James asserts that these firms are operating unauthorized gambling services via prediction market platforms. U.S.—New York Attorney General Letitia James has initiated legal action against Coinbase Financial Markets and Gemini Titan, claiming they are conducting illicit gambling activities through prediction market platforms. A statement from the Attorney General’s office indicates that the firms permit users to wager on various outcomes, such as sports, entertainment, and elections, which contravenes state regulations. James is seeking the disgorgement of allegedly unlawful gains, the provision of restitution to affected users, and the imposition of penalties amounting to triple the profits generated from these activities. The Attorney General contends that the companies neglected to secure the required authorization from the New York State Gaming Commission. Furthermore, she notes that their prediction markets are accessible to individuals aged 18 to 20, whereas the legal age for mobile sports wagering is 21. The lawsuits also charge Gemini and Coinbase with breaching state statutes that prohibit betting on contests involving New York collegiate teams. James stated: “Gambling remains gambling, regardless of the terminology used, and it is not exempt from oversight under our state laws and Constitution. The prediction markets operated by Gemini and Coinbase are essentially illegal gambling ventures that expose young individuals to addictive platforms lacking essential protections. My office is intervening to safeguard New Yorkers and halt these platforms from breaking the law.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

N1 Partners’ Insights on GEO: Slovenia – The Next Emerging Goldmine

(AsiaGameHub) - The firm has released insights into the online gaming (igaming) market. Press release.- Slovenia is undoubtedly among the most promising geographic regions (GEOs) for the igaming sector. This is why the N1 Partners team has compiled insights to assist in engaging more precisely with audiences, boosting return on investment (ROI), and developing impactful advertising campaigns tailored to this region. To gain a clearer understanding of the region’s potential, let’s take a broader view. Slovenia is a small Central European nation with a population of approximately 2.1 million, and its capital city is Ljubljana. The official language is Slovenian, the currency is the euro, and the time zone is Central European Time (CET, UTC+1). Backed by a high quality of life and a stable economy, the market offers ideal conditions for online gambling: the igaming industry is already experiencing consistent growth, with its market size projected to reach around $497 million by 2025. Reasons to test Slovenia Slovenia is a promising market, yet it’s frequently overlooked in the igaming space. Top 3 reasons to drive traffic to Slovenia right now: Low competition. Slovenia has a small share of online gambling in its overall market. For partners, this presents an opportunity: with the right localization and strategy, they can enter a less saturated space and secure long-term profits. Solvent players. Slovenia’s per capita GDP stands at roughly $35,300, which attests to the audience’s strong purchasing power and the potential for steady lifetime value (LTV). High potential. Slovenia’s online market is not oversaturated: compared to other European countries, the share of online gambling in total revenue is still relatively low. This indicates that the market’s digital potential is not yet fully tapped, leaving ample room for expansion. Players’ behaviour Slovenian users tend to opt for online platforms because of their convenience, extensive game selection, and ability to access them via mobile devices. In this region, smartphones drive the bulk of igaming traffic — 86.45%, so all user funnels need to be optimized for mobile use. Gender and age Men — 63%, average age 31-35 years Women — 37%, average age 26-30 years Per N1 Partners’ data, the igaming market is still mostly male, a trend supported by external studies: the core audience consists of men between 25 and 44 years old. Meanwhile, the share of female users is slowly rising, broadening the segment’s potential. Top 10 slots among N1 Partners players in Slovenia The N1 Partners team observes that players favor slots with well-known franchises, bonus features, and adventure themes — factors that directly influence user retention and lifetime value (LTV). Legacy of Dead Book of Dead Heist Stakes Book of the Fallen Gates of Olympus Super Scatter Lucky Lady’s Charm Deluxe Magic Apple 2 Rich Wilde and the Tome of Madness Gonzo’s Quest II: Return to El Dorado More Magic Apple Conclusion Slovenia is a GEO with robust, long-term potential, a large share of mobile traffic, and a growing igaming market — making it perfect for those operating in the gambling traffic space. N1 Partners’ analysis shows that with an appropriate localization strategy and consideration of audience traits, this market can deliver consistent profits and sustained growth through igaming partner programs. “Looking to scale up and boost your earnings? Partner with N1 Partners!” the company stated. N1 Partners is a multi-brand affiliate program and direct advertiser, featuring over 14 casino and betting brands with high conversion rates (CR) and registration-to-deposit (Reg2Dep) metrics across Tier-1 GEOs. N1 Partners provides competitive terms for top partners, such as cost-per-acquisition (CPA) rates up to €700 and revenue share (RevShare) up to 55%, guaranteeing stable and scalable results. Trusted by more than 14,000 partners, the company distinguishes itself through transparency, flexibility, and a focus on long-term collaborations, backed by a robust product lineup and advanced user retention systems. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

MGM Resorts finalizes sale of MGM Northfield Park operations

(AsiaGameHub) - The company has sold its operational assets to private equity funds managed by Clairvest Group. United States – MGM Resorts International has finalized the sale of MGM Northfield Park’s operations in Ohio to private equity funds administered by Clairvest Group for $546 million in cash. It expects net cash proceeds after taxes and transaction costs to be approximately $420 million. According to the company, for the year ended December 31, 2025, MGM Northfield Park reported an adjusted EBITDAR of $142 million. MGM Resorts’ master lease agreement with VICI Properties—currently including MGM Northfield Park—has been amended to reduce annual rent by $53 million. Bill Hornbuckle, CEO and President of MGM Resorts International, said: “MGM Northfield Park is a market-leading property supported by a talented team that has consistently delivered outstanding guest experiences. The property has a strong foundation, and we extend our best wishes to the team and new ownership for continued success in the next chapter of the property’s evolution.” Jonathan Halkyard, CFO of MGM Resorts International, added: “The closing of this transaction underscores the value of MGM’s high-quality operations and provides an opportunity to divest a non-strategic regional asset at a significantly higher multiple than currently ascribed to our premium portfolio. The proceeds will be deployed in line with our priorities of maintaining a strong balance sheet, selectively investing in growth opportunities, and returning capital to shareholders.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Clerk Addicted to Gambling Allegedly Took Thousands of Dollars from Mini-Market Safe

(AsiaGameHub) - An Indonesian mini-market employee with a gambling addiction allegedly forced open the store's safe and fled with 52 million Indonesian rupiah (more than $3,000), which police say he then gambled away on online casino sites. According to reports from the Indonesian media outlet Liputan 6, the clerk managed to lose the entire stolen sum in a mere three hours. Authorities in West Jakarta's Jeruk district stated the incident gained widespread attention online after security camera video of the purported theft was shared across social media platforms. Police reported that the accused was on overnight duty at the 24-hour convenience store on February 22. Once CCTV recordings seemed to capture him entering a room on the second floor and opening a safe, the suspect fled. This initiated a search lasting two months, which concluded when he was located at a hideout in the Kebayoran Lama residential area of South Jakarta. Inside an Indonesian mini market. (Image: @syahrultoko8762/YouTube/Screenshot) Indonesian Lost Stolen Cash in 3 Hours Officers stated the suspect offered no fight when they stormed the location on the afternoon of April 13. Police said that after taking the money, the suspect "promptly transferred the funds into his private bank account via an ATM located inside the mini market." The owner of the mini market was not initially aware the money was missing. The theft was only discovered after the owner found inconsistencies between the register's sales records and the actual cash on hand. Following an extensive review of security footage, police were ultimately able to pinpoint the suspect. Investigators revealed the man has confessed to the offense. He acknowledged he had developed an addiction to online gambling. The individual now faces theft charges. A conviction could result in a prison term of up to seven years. Gambling in all its forms is prohibited in Indonesia. A recent government campaign targeting online casino patrons has resulted in the freezing of bank accounts belonging to more than 33,000 citizens. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Thai Influencer Beer Anusorn Pothong Reveals Online Gambling Ruined His Life

(AsiaGameHub) - “Beer” Anusorn Pothong, a Thai influencer boasting more than 7.2 million TikTok followers, states that an addiction to online gambling destroyed both his personal life and career. According to the Thai news source Khaosod Online, the social media figure, who also has 835,000 Facebook followers, revealed that his debts from gambling ballooned to approximately $621,000. Pothong explained that he took loans from his brothers, sisters, and other relatives. He reported having repaid around $155,000 of the total so far, but still has about $465,000 outstanding to family members. The celebrity affirmed his dedication to changing his behavior and is currently repaying his debts at a daily rate of $3,700. In a Facebook video that garnered 274,000 likes, Pothong described how he was lured into online gambling under the false impression it was a fast method to earn cash. Nevertheless, he said the habit quickly became uncontrollable, depleting his entire savings and reducing him to poverty. The Thai Influencer “Beer” Anusorn Pothong (Image: @beeranusorn/TikTok/Screenshot) ‘Beer’ Warns Fans Not to Gamble Pothong claimed his gambling addiction caused him to “lose everything,” resulting in a loss of trust from his family and severe damage to his business. He started a personal care product line, but confessed the addiction has devastated the venture. “I have to settle all my debts,” Pothong informed his audience in the video. “Each day, I’m surviving on just a baht or two. I run a cleansing products business, but I lack the funds to purchase more inventory.” “I created this video for my supporters,” he stated. “I won’t be upset by any criticism or schadenfreude. I appreciate the wake-up calls. And I am deeply grateful to those offering words of support.”Pothong pleaded with his followers to avoid online gambling sites. He cautioned that with online casinos, “the house always wins.” “I must caution my fans and followers: Stop if you are able,” he urged. “Anyone who has repeated my error, anyone who gambles, it destroys your family. You will collapse and never recover.” He added that the psychological impact of online casino addiction can be equally harmful as the monetary losses. In the previous month, police in Phitsanulok, Phitsanulok Province, executed eight arrest warrants following the takedown of an online gambling site called Eu9thaff. Authorities stated that four additional suspects are still wanted. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Caesars Entertainment and Westgate Las Vegas Resort & Casino达成体育博彩合作协议需要说明的是，原英文标题已经很清晰准确地表达了核心内容，这里给出的中文是按照要求进行的文字调整。如果是在实际新闻编辑场景中，这种英文标题一般不需要进行这样的“重新措辞”，直接使用原文就很合适。

(AsiaGameHub) - Caesars Sportsbook is set to manage the Westgate SuperBook, pending approval from the Nevada Gaming Commission. US.- Caesars Entertainment and Westgate Las Vegas Resort & Casino have finalized an agreement that will see Caesars Sportsbook take over the operations of the Westgate SuperBook. This transition is anticipated to be completed before the upcoming football season, contingent upon approval from the Nevada Gaming Commission. Caesars will be responsible for the management of race and sportsbook operations, as well as the associated technology. This move is expected to enhance wagering options and accessibility for patrons. Additionally, self-service betting kiosks will be introduced at the SuperBook and across the resort. Guests will also have the convenience of completing in-person registration for the Caesars Sportsbook app while on the Westgate property. Eric Hession, president of Caesars Digital, commented: “The Westgate SuperBook stands as one of the most recognized sportsbook destinations globally, and we are honored to collaborate with Westgate as it embarks on the next phase of its development. By integrating our sportsbook platform with the SuperBook, we are merging a legendary sportsbook atmosphere with a contemporary betting selection and enhanced convenience that aligns with the preferences of today's sports fans.” Cami Christensen, president and general manager of Westgate Las Vegas Resort & Casino, added: “Since its inception in 1986, our SuperBook has been a pivotal element of the Las Vegas sports betting scene. We take immense pride in this heritage and are thrilled to partner with Caesars Sportsbook to elevate it further, combining years of history with innovation, expanded reach, and an even more engaging guest experience.” Caesars Race & Sportsbook debuts at The Resort at Summerlin In March, Caesars Entertainment marked the opening of its Caesars Race & Sportsbook at The Resort at Summerlin in Las Vegas. Executives from Caesars and The Resort at Summerlin attended a ribbon-cutting ceremony, and former Vegas Golden Knights defenseman Deryk Engelland placed the ceremonial first bet. The sportsbook, spanning nearly 6,000 square feet, features a prominent video wall. A 360-degree LED video display is slated for installation at the sportsbook bar in time for the summer season. Twenty self-service betting kiosks are strategically located within the sportsbook and throughout the casino floor. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Massachusetts Gaming Revenue Grows in March

(AsiaGameHub) - Year-over-year, gross gaming revenue saw a 2.6 per cent rise. US.- The Massachusetts Gaming Commission has announced that Encore Boston Harbor (EBH), MGM Springfield (MGM), and Plainridge Park Casino (PPC) combined for $107.8m in gross gaming revenue (GGR) during March. This represents a 2.6 per cent increase compared to the same month last year and an improvement over February's $92m. The report highlights that Encore Boston Harbor led the market with $64.3m in GGR, derived from $39m in slot revenue and $25.4m from table games. MGM Springfield followed with $27m, including $21.7m from slots and $5.4m from table games, while Plainridge Park Casino brought in $16.4m from its slot machines. Taxable sports wagering revenue (TSWR) from the seven digital and three retail licensees reached $65.4m. The sports betting handle reached $699m, with $690.7m wagered online and $8.3m at physical locations. Total taxable revenue was $65.4m, resulting in $13m in tax collections. Since the launch of in-person sports betting on January 31, 2023, and mobile betting on March 10, 2023, the Commonwealth has gathered roughly $434.3m in total taxes and assessments from licensed sports wagering activities. EBH, MGM, and PPC are authorized as Category 1 Sports Wagering Operators, allowing them to provide retail sportsbooks at their venues. Meanwhile, Bally Bet, BetMGM, Caesars Sportsbook, DraftKings, ESPNBet, Fanatics Betting & Gaming, and FanDuel hold Category 3 licenses, which permit the operation of mobile or online sportsbooks. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SBC Summit Americas 2026 presents SBC Connections, offering a structured networking approach

(AsiaGameHub) - SBC has launched its SBC Connections programme alongside five new ticket categories for the SBC Summit Americas, aiming to improve networking and increase returns for participants. Press release.- SBC Summit Americas will provide a distinctive, structured suite of networking experiences with the introduction of the SBC Connections programme, complemented by five customized ticket types created to generate even greater return on investment for attendees. In response to feedback from participants, the organizer has redesigned its networking options to offer a more focused and productive experience. The new SBC Connections programme combines fresh and improved formats tailored to suit various networking preferences and facilitate more effective connections among attendees. The official event application, SBC Connect, is set to go live on May 5, serving as the primary platform for reserving networking activities. Prior to its launch, interested parties can express their interest on the website: https://sbcevents.com/sbc-summit-americas/networking/ James Shanahan, CMO at SBC, stated: “We paused to consider how we could enhance the value of every discussion at SBC Summit Americas. SBC Connections is the outcome. It represents a more deliberate, organized method for networking, centered on maximizing the value attendees derive from their event participation.” In addition to a variety of new formats, the SBC Connections programme integrates the existing SBC Connect features, now rebranded as “SBC Connect Meets.” This allows qualified ticket holders to schedule meetings in advance, start conversations before the event begins, and view the attendee roster. The platform also offers a comprehensive event guide, complete with exhibitor listings, conference schedules, and a venue map. Pre-arranged meetings will be hosted in the specialized SBC Connect Lounge (150), providing a central hub for business discussions during the event. Expanding on this foundation, five new networking formats will be available for holders of the Networking, Business, and VIP Pass*, substantially increasing chances to engage through organized and goal-oriented activities. The Hive provides rapid speed networking, allowing participants to establish a dozen focused connections in less than an hour, with themed sessions to guarantee pertinent matches. The Briefings transform breakfast and lunch intervals into organized networking opportunities, featuring curated roundtable discussions on 14 subjects where attendees can engage around common interests. The Exchange presents a more casual networking environment, uniting participants according to shared interests, spanning from women in gaming to tribal gaming and other areas. The Inner Circle provides a forum to extend dialogue beyond presentations, with 30-minute discussions following sessions that concentrate on crucial subjects like prediction markets and sweepstakes. Also open to Conference Pass holders. The Walk Around offers an organized method to explore the exhibition area, linking attendees with exhibitors that match their business requirements via themed, guided tours. For suppliers looking for highly focused, results-oriented engagement, two extra premium networking options are offered as paid add-ons: Smart Connect provides a curated meetings programme that connects exhibitors and sponsors with prepared buyers. Each supplier is guaranteed eight pre-scheduled meetings with vetted prospects, ensuring each engagement begins with a clear purpose. The SBC Leaders Americas Dinner offers an exclusive VIP dining event, gathering top decision-makers for concentrated, high-level discussions in an intimate atmosphere. With both hosted and standard table choices, participants can opt for a pre-selected guest list or organize their own. SBC Summit Americas 2026 will also debut five separate ticket types, crafted to align with the new networking programme and enable attendees to customize their experience according to their goals, be it exploration, education, networking, or a blend of all three. Expo Pass (Free): Entry to the exhibition area, showcasing hundreds of brands from North and Latin America, along with basic SBC Connect features. Conference Pass ($399): Expo entry plus the complete two-day conference programme, with over 250 speakers on six stages, and admission to ‘Inner Circle’ sessions. Networking Pass ($399): Expo entry plus full access to the SBC Connections programme, encompassing ‘The Hive,’ ‘The Exchange,’ ‘The Briefings,’ ‘The Walk Around,’ and ‘The Inner Circle,’ as well as official evening networking events. Business Pass ($549): A comprehensive package, including full expo access, the conference programme, networking activities, and upgraded SBC Connect privileges. VIP Event Pass ($799): The ultimate access pass, covering the conference, networking, and exhibition, plus exclusive perks such as entry to the Operator Platinum Lounge and free admission to the Food Festival. SBC Summit Americas 2026 is scheduled for June 9–11, 2026, at the Broward County Convention Center in Fort Lauderdale, uniting thousands of industry experts from throughout North and Latin America. The launch of SBC Connections reinforces the event's commitment to fostering more precise, high-quality interactions across all tiers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Oklahoma Nearing Authorization of Sports Betting

(AsiaGameHub) - Oklahoma legislators have declared that they are “closer than ever” to authorizing sports betting. The state is still among the minority in the US that does not provide either retail or internet betting options. Sen. Bill Coleman and Rep. Ken Luttrell stated that they have secured a deal with the Oklahoma City Thunder and tribal leaders to advance legislation that had been stalled for a year. “Today is a significant moment for Oklahoma,” Coleman remarked in a press statement. “We are nearer than ever before to making sports betting legal.” Coleman and Luttrell have updated HB1047, a bill that passed the House with a 62-31 vote in March 2025. Although the bill hit a roadblock in the Senate, legislators anticipate a Senate vote on the measure within the next week. “This updated bill results from thousands of hours of discussions spanning several years,” Coleman noted. He has been striving to legalize sports betting ever since the repeal of PASPA in 2018. OKC Thunder and Tribes Support the Measure The suggested amendment to HB 1047 would authorize retail and mobile sports betting via the state’s tribal entities. These tribes would subsequently collaborate with commercial operators, like FanDuel and DraftKings, to roll out online services. Coleman and Luttrell indicated they negotiated the bill’s terms alongside the tribes and the Oklahoma City Thunder. The Thunder has backed the sports betting initiative since the previous year. Under the new amendment, revenue derived from bets on NBA and WNBA games would be directed into the Strong Readers Fund to aid early childhood literacy initiatives. Tribes would retain the bulk of the revenue while remitting 8% of their earnings to the state. “This deal honors our tribal allies and demonstrates teamwork with our NBA franchise to establish a lawful, transparent system capable of competing with the unregulated black market and dubious prediction markets,” Coleman stated. “This has been a lengthy journey,” Luttrell continued. “We have dedicated years to ironing out the details, heeding our tribal partners, and cooperating with stakeholders such as the Oklahoma City Thunder to ensure this is done correctly.” Oklahomans Are Already Placing Sports Bets “Oklahomans are already wagering via alternative platforms or traveling across state lines to place legal bets,” Coleman remarked. “It is time for us to unite and support this proposal, which safeguards consumers and retains those funds within Oklahoma to aid our state.” Neighboring Missouri started its sports betting market last year, and Wisconsin enacted legislation last month to permit online betting. Oklahoma is currently among the 11 states lacking legal sports betting, yet the emergence of prediction markets has effectively enabled residents to engage in sports gambling. “The current outcome mirrors that effort and offers Oklahoma the opportunity to finally bring this activity into a lawful, regulated framework,” Luttrell stated. “This entails keeping those funds locally, boosting our economy, shielding consumers, and funding essential services. We have completed the groundwork, and we are now ready to proceed with a plan that incorporates years of feedback and thoughtful deliberation.” Governor May Veto the Bill The Senate is now expected to vote on the amended bill, which must receive House approval once more because of the changes made. Upon passage, Governor Kevin Stitt would need to sign the legislation into law. Nevertheless, it is not certain that the Governor will refrain from vetoing the measure. Stitt has previously criticized a tribal-exclusive model for sports betting and has voiced general disapproval of expanding gambling within the state. “It’s terrible,” Stitt commented during an interview last autumn. “If it were up to me, there would be no gambling at all. It is a travesty.” Regarding the recent effort to legalize sports betting, a spokesperson for the Governor remarked, “Governor Stitt has made it clear that he will only back a free-market approach to sports betting in Oklahoma. Since no legislation has arrived at his desk yet, we will not discuss the details of pending bills.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Man Arrested for Threatening PrizePicks Staff Over $50 Loss

(AsiaGameHub) - A PrizePicks customer who alleged he lost $50 on the platform was taken into custody after directing graphic threats at employees. Aaron John Sasser claimed he was en route to the firm's Atlanta, Georgia office, armed and prepared to detonate the building. Sasser started dispatching the threatening communications on April 3 at approximately 7 a.m. He specifically targeted PrizePicks CEO Mike Ybarra, declaring, “Hey there Mike Ybarra. You better leave town because I’m driving down to Atlanta to blow up the PrizePicks headquarters and then I’ll head to your house, tie you up and rape your wife in front of you.” An unsealed affidavit reveals he subsequently issued comparable threats to co-founders Adam Wexler and Jay Deuskar. Chatbots Fail to Grasp Severity of Threats The automated PrizePicks chatbot replied, “I’m sorry to hear you’re feeling this way. Would you like me to connect you with a human agent? Or if you want, you can share more about what’s on your mind and I’ll do my best to help.” There was a delay before a human agent joined the conversation. During this interval, Sasser stated he was already traveling to the office “to kill every PrizePicks team member.“ “Got my AR fully loaded & and extra two mags,” he continued. “I’ve got Mike Ybarra engraved on one ofthe bullet casings”. A PrizePicks support agent answered, “I’m so sorry for this inconvenience. Please allow me a few moments to look into this for you.” Sasser noted the absence of urgency from the support team, adding, “Wonder if you’ll get the point before everyone is dead, Mike Ybarra”. Loss of $50 Triggers Threats Sasser later clarified that the threats were prompted by a $50 loss on the platform. In his home state of Maryland, PrizePicks provides daily fantasy sports (DFS) games and prediction markets launched in collaboration with Kalshi. While Sasser did not specify the nature of his loss, he threatened, “If my $50 doesn’t end up back in my bank account before 5pm today, I’m going to drive down to Atlanta, Georgia and kill everyone in the PrizePicks office.” The support agent informed him that if he did that, then his account would be banned. The final communication from support arrived at 7:17 a.m., more than 20 minutes after the initial explicit threats. A staff member wrote, “I am sorry to hear that you are upset. May I please have the email address on account?” Sasser retorted, “You have my email address you dumb b****!” Threats Carry Lengthy Prison Sentence It remains unknown whether he actually intended to act on the threats. The criminal complaint alleges he transmitted “an interstate threat to kidnap or injure.” A conviction for this crime carries a potential penalty of up to 20 years in prison, owing to the detailed threats involving explosives. After his arrest, Sasser was released to his father's custody, but the court ordered him to undergo strict home confinement. The U.S. District Court for the Northern District of Georgia also prohibited Sasser from contacting the named PrizePicks executives, participating in any gambling activities, and using real-time customer support services. While athletes often receive threats from gamblers, it is less common for company executives to be singled out. PrizePicks has not issued a public statement on the incident, but its terms of service specify, “We do not tolerate any abuse or harmful treatment toward our support representatives, or any other PrizePicks employee. If our chat transcripts indicate that you directed abusive or otherwise threatening language toward our staff, we reserve the right to permanently remove your live support privileges and terminate your account.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New York Attorney General Accuses Coinbase and Gemini of Running Illegal Gambling Operations Through Prediction Markets

(AsiaGameHub) - New York Attorney General Letitia James has initiated legal action against Coinbase and Gemini, accusing the firms of operating illegal gambling via their prediction market services. The two companies have recently launched markets that allow trading on the outcomes of sporting events, elections, and awards shows. James stated that “these prediction market platforms meet the legal criteria for gambling in New York” because the results are unpredictable, beyond a participant's influence, or dependent on chance. These activities are being conducted without the required gambling licenses. The state's gambling industry is tightly controlled, with just nine authorized sportsbooks. “Calling it something else doesn't change what it is; gambling by any other name is still gambling,” James remarked in a press release. “The prediction markets run by Gemini and Coinbase are simply unlicensed gambling businesses that lure young users to addictive sites without proper protections. We are acting to safeguard New Yorkers and prevent these platforms from breaking the law.” Prediction Markets Encourage Underage Gambling Beyond the licensing issue, James challenges the platforms' policy of permitting users below the legal gambling age to engage. While the legal age for gambling in New York is 21, these prediction markets accept participants as young as 18. The complaint warns that “Introducing minors to online gambling poses serious risks to their mental health and financial stability,” referencing National Institutes of Health data linking early gambling exposure to higher rates of depression, anxiety, mood disorders, and monetary problems. This action follows a recent lawsuit James filed against Valve, contending that the video game company's loot boxes also promote underage gambling. The lawsuits further claim that Coinbase and Gemini break state law by permitting wagers on college sports games that include teams from New York, which is expressly forbidden. James Wants Companies to Pay Back Profits James also highlights that the companies are not paying taxes like licensed sportsbooks. New York imposes a 51% tax rate on gambling operators, the nation's highest, which generated $1.32 billion in state tax revenue in the previous year. To address the financial impact, James is seeking a court order for the companies “to disgorge all illicit earnings, provide restitution to affected consumers, and pay penalties amounting to three times the profits gained from their unlawful conduct.” Multiple Legal Battles in NY Against Prediction Markets Separate from the Attorney General's lawsuits, the New York State Gaming Commission issued a cease-and-desist order to Kalshi last year. Kalshi subsequently filed a lawsuit against the regulator, which has temporarily halted enforcement pending the litigation's outcome. Kalshi and Polymarket are not defendants in the Attorney General's current cases, but both are confronting class-action lawsuits in the state where users make parallel accusations of operating illegal gambling schemes. State legislators have additionally proposed a bill that would explicitly ban prediction markets centered on sports, political outcomes, death, and war. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SOFTSWISS Referral System brings 6,000 new players in one month in 2026

(AsiaGameHub) - More than half of the SOFTSWISS Casino Platform clients have integrated the system. Press release.- SOFTSWISS has released initial performance data for its integrated Referral System, a feature of the SOFTSWISS Casino Platform. This system has already facilitated the acquisition of 6,000 new players within a single month of its launch, while also achieving a reduction in acquisition costs exceeding one million euros. The Referral System effectively transforms existing players into a customer acquisition channel. Players can generate a unique referral code within the casino environment, share it with others, and receive bonus rewards when a new player registers and makes a deposit. The entire process is managed within the Casino Platform, eliminating the need for separate landing pages, tracking links, or external tools. Operators have the flexibility to define the reward parameters, including bonus amounts for registration and deposit milestones, minimum deposit requirements, and wagering conditions. Once configured, the system operates autonomously. Players can monitor their referral progress directly within the casino interface, fostering engagement beyond standard gameplay. Over half of the SOFTSWISS Casino Platform's clients have already adopted the Referral System. The most active operator successfully generated up to 6 percent of their total site traffic solely through referrals, without any expenditure on paid media. Suren Vardanyan, head of sales at SOFTSWISS Casino Platform, stated: “For operators, the benefits extend beyond cost savings. Referrals introduce an effective word-of-mouth marketing channel that complements existing strategies. A player who joins based on a friend's recommendation already possesses a level of trust in the brand, making them more likely to remain a customer and make deposits.” Operators can meticulously track each referral via the Referrals page located in the Casino Platform's back office. This page provides details on which codes were utilized, whether referred players met the reward criteria, and the total bonus money claimed. This granular data offers retention and CRM teams a comprehensive understanding of the channel's performance over time. The performance of the Referral System follows a series of recent product enhancements across the SOFTSWISS portfolio. Among these recent introductions is the Prediction Markets Platform, a new B2B solution designed to empower online casino and sportsbook operators to enter the rapidly expanding market of event-based wagering. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SA Gaming and Parimatch Team Up to Deliver Premium Live Casino Experience

(AsiaGameHub) - Parimatch's platform will now feature SA Gaming's complete collection of live games. Press release.- SA Gaming has revealed a new collaboration with the international online entertainment firm Parimatch. Through this agreement, SA Gaming's entire range of live games will be integrated and accessible on Parimatch's platform. This partnership enables SA Gaming to broaden its reach and offer a captivating live casino experience to a fresh customer base. Parimatch users will be able to enjoy SA Gaming's acclaimed entertainment titles, such as popular Asian games like Baccarat and Dragon Tiger, among others, all streamed with exceptional quality and adaptability. The company commented, "This will be a potent method for attracting and captivating players." A spokesperson for Parimatch stated, "We are thrilled to collaborate with SA Gaming and further enhance our worldwide presence. This alliance will enable us to provide superior live casino content to an even larger audience, and we anticipate forging a robust and enduring partnership." By merging SA Gaming's proficiency in live content with Parimatch's vast distribution network, this collaboration is set to deliver a premium live casino experience for players. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Riding the Football Wave: 1xBet Readies for the Year’s Premier Sporting Event

(AsiaGameHub) - 1xPartners has introduced a robust framework designed to assist affiliates in capitalizing on the forthcoming North American football tournament, providing resources to transform widespread excitement into significant registration figures. Press release.- Between June 11 and July 19, football venues across the USA, Canada, and Mexico are set to become the focal point of media attention, as national squads from 48 nations vie for the world championship title. This impending tournament presents a wealth of fresh prospects, not just for competitors, supporters, and journalists, but equally for those in affiliate marketing. Every game acts as a worldwide news catalyst, and the accompanying buzz can be leveraged for optimal return on investment. An Ecosystem for Football's Foremost Competition Worldwide bookmaker 1xBet transcends being merely a betting site; it represents an extensive ecosystem offering cutting-edge solutions. Central to this is its leading affiliate initiative, 1xPartners, which has established a meticulously planned infrastructure for effectively monetizing major international sports competitions. Its operations incorporate established marketing methodologies that correspond with the global scope of the North American football spectacle. Participants in 1xPartners will gain entry to superior analytics and the most potent marketing instruments, forming the basis for converting a significant number of registrations into deposits. 1xPartners: Leading Technology and Support During Key Periods The quest for the designation of the world's premier footballing nation stands as the year's paramount social and athletic occasion, observed intently by billions globally. The championship match of the preceding tournament drew almost 1.5 billion spectators, establishing an unprecedented benchmark in sports history. The 1xBet platform and its principal affiliate program are equipped for peak demands and, owing to a full suite of technological provisions, will maintain seamless functionality even during times of intense activity. Members of 1xPartners are provided with live statistics and updated creative assets, even amidst the peak fervor surrounding major games. The program operates reliably and without interruption. Notwithstanding significant traffic, 1xPartners guarantees continuous access to personal managers, who remain accessible around the clock for the duration of the tournament. Optimal Monetization Tools 1xPartners provides affiliates with potent solutions that mirror the worldwide scope of the competition for the strongest football nation title: dedicated landing pages for particular teams and fixtures: these enable partners to leverage audience interests and boost conversion rates by aligning with the tournament's most significant occurrences; region-specific promotional content: all creative assets are customized to the unique context and attributes of every nation. Utilizing these resources, partners can foster reliable communication with users; specialized retention initiatives designed to maintain player engagement post-championship: these guarantee the transformation of temporary tournament traffic into devoted clientele. Having operated for more than a decade, 1xPartners has brought together over 500,000 affiliates spanning more than 150 nations globally. It merges international proficiency with impactful localized strategies to achieve peak outcomes. Partners have the flexibility to select from the most lucrative partnership structures (RevShare, CPA, and Hybrid), enabling them to earn as much as 50% from referred players. Become a part of 1xPartners and transform the season's most significant sporting spectacle into your own success! This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Play’n GO unveils its latest Sustainability Report, celebrating 20 years of responsible innovation

(AsiaGameHub) - The report details Play’n GO’s progress and performance across its four sustainability pillars: Players, Partners, People and Planet. Press release.- Play’n GO has published its latest Sustainability Report, detailing a significant year for the company as it marked 20 years of innovation while continuing to elevate standards for responsibility within the global gaming industry. The report outlines Play’n GO’s advancements and achievements across its four core sustainability areas – Players, Partners, People, and Planet – underscoring the company’s enduring conviction that sustainable growth and ethical business practices are intrinsically linked. The year 2025 represented Play’n GO’s most advanced sustainability performance to date, propelled by ongoing innovation, data integrity, and enhanced governance across the organization. The report highlights substantial progress in climate initiatives, responsible game development, employee development, and purpose-driven collaborations, all while maintaining a strong emphasis on regulated markets and transparency. Vanessa Björkbacka, director of CSR at Play’n GO, stated: “Our fundamental belief has always been that exceptional entertainment should be enjoyable, secure, and equitable. This report reflects two decades of learning, evolution, and dedication to conducting business ethically. Sustainability is not a standalone initiative for us; it is integral to our game design process, our partnerships, and our long-term business strategy.” Key achievements featured in the report include Play’n GO’s continued leadership in climate action. The company has successfully met and surpassed its long-term target of a 90 per cent reduction in Scope 1 and 2 emissions, reaching this goal 15 years ahead of The Climate Pledge and 25 years before the Paris Agreement's 2050 deadline. Play’n GO also achieved a 69 per cent absolute reduction in Scope 3 emissions compared to its 2023 baseline, with total material emissions for 2025 remaining below 500 MTCO2e. Furthermore, the report details Play’n GO’s expanding influence in establishing responsible entertainment standards beyond its own operations. In 2025, the company introduced its inaugural land-based gaming solution in collaboration with Genting UK, extending its player-centric, low-impact approach to regulated land-based environments. This solution assists operators in reducing energy consumption, hardware needs, and electronic waste, demonstrating how innovation can simultaneously improve player experiences and environmental outcomes. Player well-being remains a central focus of Play’n GO’s sustainability strategy. The company continues to avoid game mechanics that it believes could undermine player trust or well-being, adhering to a player-first design philosophy centered on balanced game mathematics, transparency, and sustained engagement. During the year, Play’n GO also contributed to global discussions on digital well-being and cognitive health, including participation in events at the United Nations and G7, reflecting the growing significance of responsible digital entertainment. The People pillar of the report emphasizes ongoing investment in cultivating a connected and future-ready organization. In 2025, 43 per cent of employees participated in AI-related training, with the average training duration exceeding seven hours per employee globally. Play’n GO further enhanced leadership development programs, well-being initiatives, and community engagement, including a significant increase in participation in volunteer time-off programs. Robust governance and data integrity form the foundation of the entire report. Throughout the year, Play’n GO further aligned its reporting with international frameworks such as the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, while investing in secure, AI-supported carbon data management to ensure high-quality, future-proof reporting for its partners and stakeholders. “As expectations for transparency and accountability continue to grow, we consider it our responsibility to lead,” Björkbacka added. “Our partners, regulators, and players all benefit when sustainability data is credible, measurable, and meaningful. This report aims to equip them – and ourselves – with information that supports better decision-making.” The 2025 Sustainability Report reaffirms Play’n GO’s dedication to operating within regulated markets and contributing to a more sustainable and responsible global entertainment industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Alea Recognized at SBC Summit Malta with Nominations and Speaking Roles

(AsiaGameHub) - Alea has earned two nominations for the upcoming SBC Summit Malta, where the company’s founder, Alexandre Tomic, and COO, Ramon Glieneke, are set to participate as speakers to share insights on current industry trends. Press release.- Alea is heading back to SBC Summit Malta, having been shortlisted for both Game Aggregator of the Year and Employer of the Year. The company views these two recognitions as deeply interconnected, maintaining that a superior product is the direct result of a robust internal culture. Founder Alexandre Tomic and COO Ramon Glieneke will take the stage to discuss the technical evolutions and operational realities currently shaping the sector. As the primary hub for the igaming industry, Malta is where much of the daily business takes place. With a large portion of Alea’s workforce based on the island, the summit serves as a vital venue for engaging with partners and prospective talent. This local presence ensures the team remains closely aligned with market demands and the technical intricacies of the European gaming environment. Alea on stage To support the event’s focus on the future of the industry, Alea’s leadership team will take part in two panel discussions: Casino vs Sports: Can Gamification Truly Cross Over? Alexandre Tomic will appear on the Product Visionaries stage (April 29, 10:45h, Conference Room 2) to examine whether gamification can effectively foster loyalty across different verticals or if its appeal is more limited than the industry hype suggests. He will be joined by Brian Christner (Grand Casino Baden), Alexis Wicén (Unibo Ltd), and Mykhailo Kachanov (SlotCatalog.com), with moderation by Shahar Attias (Hybrid Interaction). The COO Horizon: Challenges and Opportunities in 2026/27 Ramon Glieneke will join the Risk, Regulation & Resilience stage (April 29, 15:00h, Conference Room 3) to analyze the key operational hurdles and prospects facing the industry over the next two years. The panel includes Tim De Borle (Casumo), Chris McGowan (Scatters), and Tom McGovern (Flutter UKI), with igaming expert Joe Streeter serving as moderator. The tribe behind the tech The nominations for Game Aggregator and Employer of the Year underscore the relationship between Alea’s internal "tribe" culture and its technical performance. The company considers its workplace environment to be the driving force behind its platform stability and API governance. Alexandre Tomic, founder of Alea, stated: “True quality is born from ownership, not merely execution. This has been a fundamental principle at Alea since our inception. We have consistently prioritized creating a culture and a tribe where individuals feel empowered and take genuine accountability for their work. “Being recognized for both our product and our culture is a significant milestone. It validates that our foundational approach is effective and that our team’s dedication is reflected in everything we produce.” Meet the tribe in Malta Alea will be represented by a diverse team covering Business Development, Account Management, Partnerships, and Marketing. Located at Booth D22, the team will be at SBC Summit Malta to assist partners, develop growth strategies for Q2, and showcase new initiatives for the year ahead. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

BETBY launches “Stories” feature to boost sportsbook engagement and promo visibility

(AsiaGameHub) - BETBY has launched Stories, a new interactive sportsbook feature inspired by social media formats. The tool allows operators to showcase promotions and events through engaging, swipeable content cards. Press release.- BETBY has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players. Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface. As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience. Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space. Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms. This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users. By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates. Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover. The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction. By aligning sportsbook UX with established digital behaviours, BETBY allows operators to connect with these audiences in a more organic and impactful way. Aglaja Geta, head of UX & analytics at BETBY, said: “Stories is about meeting users where they already are, in terms of how they consume content. We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events. It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.” From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook. The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.