Establishment of the AI Technology “Large Action Model (LAM)” to Accelerate 1-to-1 Marketing
Using Large Action Model (LAM) trained on time-series data obtained from various customer touchpoints, such as online and in-store interactions, NTT and DOCOMO have achieved personalized 1-to-1 marketing tailored to each customer’s individual needs. The research and development of LAM was led by NTT. By pre-learning patterns in behavioral sequences from customer time-series data to... » read more