Celina Guedes of EGT: “Brazil is entering a transformative moment for the gaming industry”

(AsiaGameHub) –   Celina Guedes, EGT’s Regional Director for Brazil, talks about the firm’s strategic objectives for SiGMA South America 2026 and the prospects within Brazil’s developing regulatory landscape this year.

Exclusive interview.- Over a year since Brazil’s gaming market officially launched, companies operating in the country are now seeking to solidify their market position and expand their footprint in a growingly competitive sector. Achieving this depends on establishing strategic alliances and guaranteeing long-term scalability.

Prior to SiGMA South America, a key regional event, Focus Gaming News interviewed Celina Guedes, EGT’s Brazil regional director, regarding the company’s approach in this changing environment, Brazil’s expansion prospects, and the opportunities arising in both digital and physical gaming sectors.

What does EGT expect from SiGMA South America? What are your main goals for the event?

SiGMA South America has established itself as a leading conference for Latin America’s gaming sector, and for EGT, it offers a strategic opportunity to reaffirm our enduring dedication to the region.

Brazil is quickly establishing itself as a globally significant regulated gaming market. As the new regulatory structure materializes, the nation is transitioning into a fresh era of organized and sustainable industry expansion.

Our primary objective at SiGMA South America is to reinforce strategic collaborations with operators, platforms, and industry players shaping this new regulated landscape. We also view the event as a chance to showcase EGT’s technology and content offerings, encompassing solutions that serve the digital sector and potential future land-based ventures, such as VLT operations, contingent on market development.

For our team, the conference centers on fostering enduring partnerships and establishing EGT as a dependable ally for operators aiming to expand in Brazil and throughout Latin America.

How do you intend to surprise visitors at the expo? Do you plan to introduce new products this year?

At SiGMA South America, attendees will get to explore the breadth of EGT’s international collection and discover why our solutions consistently deliver strong results across various markets.

Our emphasis extends beyond merely displaying games to illustrating the solidity of EGT’s ecosystem—integrating captivating gameplay mechanics, robust mathematical frameworks, and dependable technology infrastructure.

EGT possesses broad expertise spanning both digital and physical gaming realms. This provides us with a distinctive edge as Latin American markets develop and test various regulatory approaches, including prospects for VLT operations in specific regions.

We persistently broaden and modify our product range to align with the demands of regional operators and players, consistently prioritizing performance, scalability, and lasting value.

What development opportunities do you identify in the Brazilian market for 2026?

Brazil is approaching a pivotal juncture for the gaming sector. As regulatory progress continues, the nation holds the potential to emerge as one of the world’s biggest regulated gaming markets.

For 2026, we anticipate opportunities materializing across various segments. The digital market will keep growing swiftly, propelled by widespread mobile usage and robust player involvement. Simultaneously, conversations regarding physical gaming prospects—including potential VLT rollouts in specific venues—could enlarge the ecosystem in upcoming years.

Brazilian gamers are notably engaged and receptive to entertainment offerings that blend compelling visual design, user-friendly gameplay, and consistent performance. Firms that grasp these patterns and can tailor their content to local tastes will be favorably situated for expansion.

For EGT, this signifies a chance to leverage our global expertise and established product suite to assist operators as the market reaches maturity.

“Brazil could develop into one of the most substantial regulated gaming markets worldwide.”

Celina Guedes, EGT’s Brazil regional director.

What are EGT Brazil’s main priorities until the end of the year?

Our key priorities through year’s end center on solidifying EGT’s footprint in Brazil and enhancing ties with operators and strategic allies within the regulated marketplace.

The regulatory evolution is fostering a more organized and clear-cut setting for the sector, which proves highly beneficial for sustained investment and market advancement.

At EGT Brazil, we concentrate on broadening alliances, boosting our portfolio’s prominence, and providing operators with top-tier content and trustworthy technology.

Concurrently, we are vigilantly tracking regulatory changes and prospective openings in both digital and physical segments—including potential VLT projects—to guarantee that EGT remains optimally situated to facilitate the upcoming wave of expansion in Brazil’s gaming industry.

“At EGT Brazil, we prioritize growing partnerships, elevating our portfolio’s profile, and equipping operators with high-quality content and dependable technology.”

Celina Guedes, EGT’s Brazil regional director.