SOFTSWISS rolls out fixed-odds Prediction Markets for igaming operators

(AsiaGameHub) –   SOFTSWISS Prediction Markets is a new B2B fixed-odds solution that empowers igaming operators to provide betting on real-world occurrences, including politics, economics, and culture.

Press release.- SOFTSWISS has introduced SOFTSWISS Prediction Markets, a new B2B product that allows online casino and sportsbook operators to access the rapidly expanding sector of event-based betting. Based on a fixed-odds model, the solution helps operators attract customers beyond conventional sportsbook activities, avoiding the intricacies of peer-to-peer (P2P) exchange systems.

SOFTSWISS Prediction Markets enables users to place bets on the yes/no outcomes of real-world events, covering politics, economics, technology, and culture. The offering can be deployed as a standalone iFrame widget or integrated directly into the SOFTSWISS Sportsbook. Implementation is estimated at two to three days for existing partners and approximately three weeks for new operators seeking to diversify their portfolio.

Prediction markets have experienced rapid growth, driven by consistent user engagement with elections, macroeconomic trends, and significant public stories. The annualised trading volume in the United States surged from about 300 million US dollars in 2024 to a projected 40 to 50 billion US dollars in 2025. Although platforms such as Polymarket and Kalshi have handled billions in trades, conventional igaming operators have mostly not participated in this market potential.

Olga Resiga, chief business development officer at SOFTSWISS, commented: “We are observing an expanding player demographic. Prediction markets are more than just an addition to sportsbooks – they attract completely new users who have not previously interacted with traditional wagering products. The incentive is distinct: participants are motivated by their comprehension of world affairs instead of team loyalty. When paired with the constant stream of news and public discourse, this establishes a more sustained level of engagement. Operators who overlook this change risk losing not only current demand but also a new wave of players coming into the market.”

In contrast to peer-to-peer prediction market models, which depend on external liquidity and dynamic pricing, the SOFTSWISS method uses a fixed-odds structure. This provides operators with enhanced command over pricing and profitability, while permitting them to handle risk using well-known sportsbook protocols.

By conforming to established operational and regulatory systems, the model allows for a simpler incorporation into existing product setups. The SOFTSWISS Prediction Markets product is already operational with chosen partners, facilitating initial adoption and evaluation.

Alexander Kamenetskyi, head of operations at SOFTSWISS Sportsbook, added: “For the majority of operators, the key issue is not the appeal of prediction markets, but how to incorporate them into a current setup without reconstructing everything for exchange mechanics. A fixed-odds model is a far more feasible approach. It offers operators a method to gauge this demand using familiar risk and regulatory structures, while also providing access to audiences that may not start with traditional sportsbook habits.”

The SOFTSWISS team will showcase Prediction Markets and talk about integration options with operators at the forthcoming SiGMA South America exhibition in São Paulo at stands M80 and M85.