ChatBet: Meta-Backed AI Betting ChatBot Expands to Latin America

(AsiaGameHub) –   ChatBet has launched version 3 of its AI chatbot betting assistant in Latin America. The company, backed by WhatsApp’s parent Meta, states that it aims to transform “messaging apps into powerful revenue channels for operators.”

“Players can place bets instantly via WhatsApp, Telegram, Discord, and more. No need for apps or extra steps — just seamless, chat-based betting,” ChatBet adds on its official website.

Through messaging platforms, users can submit bets simply by typing a message or sending a voice note. ChatBet’s AI processes these requests and automatically generates the corresponding bet slips on its partners’ platforms, which currently include BetVIP and BetPlay across Latin America.

Company Promises to Boost Operator Revenue

The company’s website, targeting gambling firms seeking to enhance player engagement, highlights how integrating chatbots can increase betting activity.

According to the site:

• Players place bets more frequently thanks to AI-driven prompts
• The technology can deliver a 30% increase in gambling revenue
• Users place bets as naturally as chatting with a friend

Josh Swerdlow, founder of ChatBet, remarked, “We’re already live with operators in Latin America, where WhatsApp dominates as the main communication channel, and we’re observing strong engagement, conversion rates, and repeat usage. This shift is less about ‘chatbots’ and more about a new interaction model, where conversational interfaces replace traditional navigation methods.”

Gambling companies have faced criticism for using AI tools and VIP hosts to target bettors. DraftKings and FanDuel are currently involved in lawsuits alleging their technology is invasive and designed to promote gambling addiction.

Latin American Gambling Companies Embracing ChatBet

ChatBet’s website features testimonials from several partners in Latin America, including BetVIP, which primarily operates in Mexico.

“BetVIP has embraced ChatBet’s disruptive innovation through its AI-powered solution enabling bet placement via various messaging apps,” said BetVIP CEO Danny Delgado. “Without doubt, this represents a key differentiator to stand out in a highly competitive market like Mexico.”

It remains unclear what level of involvement Meta has in the company’s operations. The social media giant has drawn criticism for permitting unlicensed gambling companies to advertise on its platforms.

Although BetVIP is largely active in Mexico, it holds a license issued by Malta. Another partner, Growe, is licensed in Cyprus, yet continues to target users throughout Latin America.

“ChatBet impressed me. Its AI-powered solution, engineered to seamlessly integrate sports betting via WhatsApp, is an innovative tool offering a fresh approach to attracting new players and improving user experience, perfectly matching the habits of our target audience,” stated Cristhian Gomez, Regional Director for Latin America at Growe.

Less Talk, More Betting

Swerdlow explained that ChatBet aims to convert conversations about betting into actual wagers.

“Users are already expressing betting intentions conversationally,” he said. “This shift allows ChatBet to turn that intent into a structured, compliant bet in real time. That’s exactly what ChatBet enables. Just as Google revolutionized search, conversational interfaces are beginning to transform transactions. In betting, this means removing the friction between intention and execution.”