(AsiaGameHub) – This deal represents another significant step in the company’s strategic expansion within regulated European markets.
Press release – Greentube, the digital gaming and entertainment division of NOVOMATIC, has expanded into the B2C online gaming sector of the Czech Republic by acquiring a full 100% stake in the well-established local operator Kingsbet CZ. This move marks a further advancement in Greentube’s ongoing strategy to grow across regulated European jurisdictions.
The company commented: “The Czech Republic is an attractive and rapidly developing regulated market. According to official figures from the Czech Ministry of Finance, the total market value (GGR in CZK) for 2025 was 68 billion (EUR 2.7 billion), with online gambling accounting for 59.2% of total GGR.”
Kingsbet brings Greentube essential local operational experience and valuable market insights, supporting its long-term objectives in the country.
Ronald van den Brink, Chief Commercial Officer at Greentube, stated: “Entering the Czech market aligns perfectly with our long-term growth strategy. The Czech Republic ranks among Europe’s most progressive and well-regulated gaming markets. Through this collaboration with Kingsbet, we are gaining a strong local team that will help drive our expansion forward.”
David Vaněk, CEO of Kingsbet, added: “We are enthusiastic about joining the Greentube group. This partnership offers us opportunities for growth and investment, along with access to advanced technology and globally recognized game studios. It will enable us to enhance the player experience even further and continue expanding in the Czech Republic.”
The transaction is subject to certain conditions, including regulatory approvals.
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