SOFTSWISS Leverages NEXT Valletta 2026 to Highlight Diverse Portfolio Beyond Casino Platform

(AsiaGameHub) –   SOFTSWISS has initiated a multichannel campaign during NEXT Valletta 2026 to highlight its wider range of products, such as its Sportsbook, Game Aggregator, and Prediction Markets Platform.

Press release.- SOFTSWISS commenced a multichannel campaign at NEXT Valletta 2026 to shift focus toward products other than its Casino Platform. The effort centered on the Sportsbook, Game Aggregator, and Prediction Markets Platform – three offerings in the SOFTSWISS suite that frequently receive less attention due to the brand’s dominant market identity.

Making the industry take notice

The initiative tackled an issue the company readily admitted: despite SOFTSWISS having built an extensive product ecosystem, a significant portion of the market continues to link the brand primarily with its Casino Platform. To address this, the company deployed what it humorously termed “the most advanced marketing technology available: people noticing things”.

By combining LinkedIn engagement, content created by staff, and a physical event activation, the campaign aimed to make the industry aware of its broader product catalog. The strategy proved successful. 

Starting point: A CMO’s LinkedIn Confession

The campaign originated from a LinkedIn post by Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She pondered how the firm had spent years detailing its broader suite using “brochures, banners, booths, decks, acronyms, acronyms inside decks, and decks explaining the acronyms,” yet the market narrative remained reduced to a single product. Her conclusion was that SOFTSWISS had been “too elegant” in presenting its product range – a marketer’s way of saying it was not sufficiently clear.

As Bagniya states: “For SOFTSWISS, the Casino Platform is a powerful and commercially vital association, but it doesn’t tell the whole story. We aimed to increase the visibility of our wider product family in a manner that was straightforward, relatable, and sticky. The Sportsbook, Game Aggregator, and Prediction Markets are all crucial in how we aid our partners’ expansion, and we wanted them to be recognized. And they were – so the approach succeeded.”

Employee content amplified the message

The activity on LinkedIn soon grew beyond one executive’s post. Staff from marketing, business development, product, and leadership departments posted pictures of themselves with placards urging notice for products besides the Casino Platform.  This generated a consistent stream of user-generated content, transforming an internal marketing objective into a public conversation.

Offline activation at NEXT Valletta

The campaign reached its peak on May 27 at NEXT Valletta 2026, a conference organized by the global igaming community NEXT.io in Malta. In the main auditorium, over 50 individuals displayed signs promoting the Sportsbook, Game Aggregator, and Prediction Markets Platform. This action delivered the campaign’s core theme directly to conference participants.

Pierre Lindh, Co-founder and Managing Director at NEXT.io, comments: “SOFTSWISS delivered one of the most standout activations we’ve witnessed at NEXT Valletta. Instead of depending on a conventional exhibition stand, they made product awareness the campaign itself, and it connected with the audience. The concept perfectly illustrated what intelligent conference marketing achieves: it causes people to pause, grin, and retain the message. It’s a prime example of how companies can leverage an industry gathering as an authentic platform for communication.”

SOFTSWISS is persistently growing its modular product portfolio with tools designed to assist operators in broadening their services and attracting new customer segments. In April 2026, the technology firm became the industry pioneer to launch the Prediction Markets Platform. Operating on a fixed-odds model, this B2B product enables operators to provide betting on events in politics, economics, entertainment, and various other fields.